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Pareto Top Customers (80% Revenue)

advanced~15 min40 pts
📊 View Insights

Problem

Apply the 80/20 rule: identify the smallest set of customers that together generate at least 80% of total revenue.

Schema: Customer

ColumnType
CustomerIdINTEGER (PK)
FirstNameTEXT NOT NULL
LastNameTEXT NOT NULL
CompanyTEXT
CountryTEXT
EmailTEXT NOT NULL
SupportRepIdINTEGER (FK → Employee)

Schema: Invoice

ColumnType
InvoiceIdINTEGER (PK)
CustomerIdINTEGER (FK)
InvoiceDateTIMESTAMP NOT NULL
BillingCountryTEXT
TotalNUMERIC(10,2) NOT NULL

Requirements:

  • For each customer, compute LTV; then rank by LTV descending
  • Compute CumulativeRevenue (running sum) and CumulativePct (% of total revenue, rounded to 2 decimals)
  • Return only customers up to the point where the cumulative reaches 80%
  • Columns: SpendRank, FullName, LTV, CumulativeRevenue, CumulativePct
  • Sort by SpendRank ascending
CTEWindow FunctionsCumulative SumParetoRunning TotalAmazon
📊
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SQL Editor

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Topfolio

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