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RFM-Style Mini-EDA

Publish notebook EDA + 3 insights. EDA playbook starter + 100-pt rubric inside.

71 minutesProject submission
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Assignment Instructions

Brief

Publish a notebook EDA on ecommerce transactions following the EDA playbook: cleaned frame, one-row-per-customer RFM table, 3 charts, 3 falsifiable insights.

Dataset

Ecommerce transactions CSV (train visible; holdout customer slice for the insight-generality check).

Starter guardrails (88)

  • Start from the EDA-playbook skeleton: clean -> reshape -> plot -> insights.
  • Charts must render from a fresh kernel run top-to-bottom (no hidden state).

Deterministic checks

Notebook executes end-to-end; RFM table has one row per customer; 3 chart artifacts present; no hardcoded insight numbers (recompute from data).

100-pt rubric

  • Cleaning correctness (parse/coerce/dedupe/quarantine): 25
  • RFM reshape validity: 15
  • Chart quality (labels, scale choice, annotation): 25
  • Insight falsifiability (direction + magnitude + segment): 25
  • Fresh-run reproducibility: 10
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