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4
APPLIED BUSINESS ANALYTICS & RFM PREPARATION
Learn the theory and mathematics of Recency, Frequency, and Monetary (RFM) customer segmentation before building Project 35.
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min total
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Module Content
The Mathematics of RFM Segmentation & Customer Lifetime Value
Learn how to compute RFM metrics, rank quintile scores 1-5, and define actionable customer segments (Champions, At-Risk, Loyal).
15 minArticle
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ASSIGNMENT: End-to-End EDA Master Notebook
Guided Jupyter Notebook assignment applying database queries, IQR outlier pruning, Seaborn visuals, and RFM feature calculation. Complete the RFM article above before Task 5.
60 minSubmission
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QUIZ: RFM Analytics & Customer Segmentation
10-question MCQ assessment on Recency, Frequency, Monetary calculations and targeted marketing strategies.
15 minTutorial
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