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Bringing It Together
Two case studies, a reusable analyst checklist, and a warm-up rep: analyze a small A/B test before doing it for real on the milestone project.
Module Content
Case Study A - Signup Conversion Dropped 8% Last Week
A worked case study: how to investigate a sudden metric drop. End with a written diagnosis (paste into the activity log to complete).
Case Study A - Signup Conversion Dropped 8% Last Week Quiz
Test what you just read.
Case Study B - Should We A/B Test This Redesign?
A PM wants to A/B test a major redesign. Decide whether the test is worth running or whether to just ship.
Case Study B - Should We A/B Test This Redesign? Quiz
Test what you just read.
Your Analyst Checklists - Reusable Mental Models
The five checklists you'll reuse forever. Print these and stick them above your monitor.
Your Analyst Checklists - Reusable Mental Models Quiz
Test what you just read.
Warm-Up Rep - Practice Before the Milestone Project
A small, fully-specified A/B test dataset and the exact 5-point checklist from the last lesson, each with an expected-answer range so you can grade yourself before the real thing.