The situation
A PM at your company is pushing for a major homepage redesign. The proposal:
- Current homepage: 2.8% conversion.
- New homepage mocked up after 3 months of design.
- Traffic: 3,000 visitors per day.
- CEO has publicly committed to launching in 6 weeks.
Your job
Assess whether this should be an A/B test or an observability staged rollout, calculate sample sizing requirements, and frame your recommendation for leadership.